The present age is the age of the internet revolution. More and more people are getting online and India has really come to the fore of this change with a record number of mobile smartphone users. It tops the world ranking in terms of average data consumption. So, why is all this information relevant? It is because, while people are going digital and are better connected than ever, it also provides the businesses with an excellent opportunity to reach out to their potential customers and to make a good impression.
This is where, digital marketing comes into the picture. Marketing via offline channels is a thing of the past. Besides being reasonably more expensive, it is also less effective in terms of connecting with the desired target audience. Digital marketing, if done right can really provide a much-needed boost to your business. There are various online mediums through which digital marketing is done. To name a few, social media websites like Facebook, Instagram, blogs, SEO articles, email marketing etc. are there. Selecting the medium which is most effective for you is very crucial.
Here are ten reasons why you should consider digital marketing rather seriously:
- Online exposure: Your social media presence not only lets you reach out to a much larger audience, but it also keeps you abreast with the latest trends and technologies in the field of marketing.
- Cost-effectiveness: Digital marketing leverages technology and the internet and is much more cost effective when compared to traditional modes of marketing such as direct interaction with people or print media etc.
- Quick response time: An ad in a newspaper or a pamphlet do not guarantee to reach your target audience and also have a much-delayed response time. Meeting each and every prospective customer face to face is not possible. Digital marketing lets you interact with thousands of people at a time and the response time is also very quick.
- Improves your reliability: Your online presence in addition to your offline presence gives more credibility to your business. Empowering the people with more accurate, updated and easy information about your products goes a long way in building the reputation of your business. Digital marketing does exactly that for you.
- Builds Brand value: Digital marketing allows you to convey your brand ethos, the uniqueness of your offerings, the values and practices your business is built upon which ultimately build your brand value.
- Increase in ROI: A well-targeted online marketing campaign not only is more cost effective but is also effective in reaching the desired target audience and thus makes the whole endeavour more productive. It shows in the increase in ROI.
- Better communication: Good online presence ensures that you have a greater reach and more effective communication with your target audience. You can easily promote your business on a real-time basis online.
- Best advertising platform: The online platform which includes, the website and the social media pages provide the most direct and most effective platform to promote and popularise your business.
- Measurable results: Digital platform not only lets you effectively implement your marketing strategy but also gives you access to measurable results in order to gauge the effectiveness of your strategy.
- Lets you leverage the online market: With the internet revolution and proliferation, people with access to internet and those who are willing to shop online has increased manifold. A good online presence will let you use this to your advantage and can boost your overall sales as you won’t have to just rely on the offline sale opportunities.
Digital marketing is here to stay and will only get more and more crucial and beneficial for big and small businesses alike. Move your business online and watch it grow.